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4 ways your retail strategy can include virtual reality

August 2, 2017Anuja PothireddyArticlesconsumer technology, customer experience, industry trends, strategy, virtual reality

Virtual reality (VR) is catching on like wildfire. From a content delivery standpoint, it represents the new frontier for the most engaging brands and innovative creatives. But where do opportunities...

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Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

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Blending physical and digital to enhance brick-and-mortar retail

July 1, 2017Mike CovertArticlesconsumer technology, experiential marketing, in-store experience, industry trends, retail design, retail merchandising, strategy

We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...

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B2B Can Have a Black Friday, Too: Here’s How

November 21, 2016 November 17, 2016Katie CantuArticlesB2B marketing, channel marketing, consumer psychology, purchase journey, strategy

Black Friday. This all-out, one-day shopping blitz has evolved over the years into a weeks-long bonanza of bargains. Epic build up. Epic crowds both online and in-store. Epic deals on...

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Get Mobile With Your Holiday Marketing Strategy

November 15, 2016 November 11, 2016Mike CovertArticlescustomer experience, in-store experience, mobile, purchase journey, strategy

The holiday season is here. Let’s be honest, it’s basically been here since Halloween. And with the holiday season, of course, comes the frenzy of holiday shopping. It’s the time...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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