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Ignite PartnershipIgnite Partnership
  • Work
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Blending physical and digital to enhance brick-and-mortar retail

July 1, 2017Mike CovertArticlesconsumer technology, experiential marketing, in-store experience, industry trends, retail design, retail merchandising, strategy

We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...

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Three Lessons from the 2016 International Retail Design Conference

September 28, 2016Simon TurgeonArticlescustomer experience, experiential marketing, in-store experience, industry trends, retail design, retail merchandising, strategy

Increasingly, retail outlets are becoming showrooms for smartphone-wielding shoppers in search of the best deal, but who will, at the end of the day, complete their purchases online. So how...

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Empowering Every Touchpoint: Retail Endcaps

September 9, 2016 September 12, 2016Mike CovertArticlesretail merchandising, strategy

Retail endcaps can be a very powerful tool for you and your retail partners, especially when you work together to figure out how to optimize the display strategy so the...

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The Emotional and Functional Roles of Retail Merchandising Tactics

August 3, 2016 August 23, 2016Mike CovertArticlesbuyer journey, channel marketing, consumer psychology, customer experience, in-store experience, retail design, retail merchandising, strategy

A physical retail location is a highly influential touchpoint for any brand, and the merchandising decisions you make can be more effective on multiple levels when you consider that every...

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A Visual Guide to Retail Zones

May 6, 2016 August 23, 2016Craig MewbourneArticleschannel marketing, consumer electronics, consumer technology, customer experience, in-store experience, retail design, retail merchandising, strategy

We’ve been talking a lot lately about the five zones of influence at retail: what they are and why they are critical to engaging consumers in the brick-and-mortar retail space....

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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