Blending physical and digital to enhance brick-and-mortar retail
We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...
We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...
Increasingly, retail outlets are becoming showrooms for smartphone-wielding shoppers in search of the best deal, but who will, at the end of the day, complete their purchases online. So how...
Retail endcaps can be a very powerful tool for you and your retail partners, especially when you work together to figure out how to optimize the display strategy so the...
A physical retail location is a highly influential touchpoint for any brand, and the merchandising decisions you make can be more effective on multiple levels when you consider that every...
We’ve been talking a lot lately about the five zones of influence at retail: what they are and why they are critical to engaging consumers in the brick-and-mortar retail space....