Blending physical and digital to enhance brick-and-mortar retail
We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...
Three Lessons from the 2016 International Retail Design Conference
Increasingly, retail outlets are becoming showrooms for smartphone-wielding shoppers in search of the best deal, but who will, at the end of the day, complete their purchases online. So how...
Empowering Every Touchpoint: Retail Endcaps
Retail endcaps can be a very powerful tool for you and your retail partners, especially when you work together to figure out how to optimize the display strategy so the...
The Emotional and Functional Roles of Retail Merchandising Tactics
A physical retail location is a highly influential touchpoint for any brand, and the merchandising decisions you make can be more effective on multiple levels when you consider that every...
A Visual Guide to Retail Zones
We’ve been talking a lot lately about the five zones of influence at retail: what they are and why they are critical to engaging consumers in the brick-and-mortar retail space....