Four rules for mobile engagement at retail
There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...
There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...
We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...
Imagine walking into a store, grabbing what you need, and just walking out. And no, store security won’t tackle you on the way out the door. We’re talking about an...
Increasingly, retail outlets are becoming showrooms for smartphone-wielding shoppers in search of the best deal, but who will, at the end of the day, complete their purchases online. So how...
A physical retail location is a highly influential touchpoint for any brand, and the merchandising decisions you make can be more effective on multiple levels when you consider that every...