Four rules for mobile engagement at retail
There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...
Blending physical and digital to enhance brick-and-mortar retail
We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...
Ready, Set, Amazon Go – An Evolved Retail Experience
Imagine walking into a store, grabbing what you need, and just walking out. And no, store security won’t tackle you on the way out the door. We’re talking about an...
Three Lessons from the 2016 International Retail Design Conference
Increasingly, retail outlets are becoming showrooms for smartphone-wielding shoppers in search of the best deal, but who will, at the end of the day, complete their purchases online. So how...
The Emotional and Functional Roles of Retail Merchandising Tactics
A physical retail location is a highly influential touchpoint for any brand, and the merchandising decisions you make can be more effective on multiple levels when you consider that every...