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Ignite PartnershipIgnite Partnership
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Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

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Blending physical and digital to enhance brick-and-mortar retail

July 1, 2017Mike CovertArticlesconsumer technology, experiential marketing, in-store experience, industry trends, retail design, retail merchandising, strategy

We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...

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Ready, Set, Amazon Go – An Evolved Retail Experience

January 17, 2017Mike CovertArticlescustomer experience, in-store experience, industry trends, Internet of Things, retail design

Imagine walking into a store, grabbing what you need, and just walking out. And no, store security won’t tackle you on the way out the door. We’re talking about an...

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Three Lessons from the 2016 International Retail Design Conference

September 28, 2016Simon TurgeonArticlescustomer experience, experiential marketing, in-store experience, industry trends, retail design, retail merchandising, strategy

Increasingly, retail outlets are becoming showrooms for smartphone-wielding shoppers in search of the best deal, but who will, at the end of the day, complete their purchases online. So how...

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The Emotional and Functional Roles of Retail Merchandising Tactics

August 3, 2016 August 23, 2016Mike CovertArticlesbuyer journey, channel marketing, consumer psychology, customer experience, in-store experience, retail design, retail merchandising, strategy

A physical retail location is a highly influential touchpoint for any brand, and the merchandising decisions you make can be more effective on multiple levels when you consider that every...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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