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Ignite PartnershipIgnite Partnership
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Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

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The power of UX: Design with the customer in mind

April 28, 2017Justin YoungArticlesbuyer journey, customer experience, design, interactive design, purchase journey

How much value would you place on good user experience and design? How about $60 million? Would you believe that’s the amount good user experience and design added to Barack...

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B2B Can Have a Black Friday, Too: Here’s How

November 21, 2016 November 17, 2016Katie CantuArticlesB2B marketing, channel marketing, consumer psychology, purchase journey, strategy

Black Friday. This all-out, one-day shopping blitz has evolved over the years into a weeks-long bonanza of bargains. Epic build up. Epic crowds both online and in-store. Epic deals on...

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Get Mobile With Your Holiday Marketing Strategy

November 15, 2016 November 11, 2016Mike CovertArticlescustomer experience, in-store experience, mobile, purchase journey, strategy

The holiday season is here. Let’s be honest, it’s basically been here since Halloween. And with the holiday season, of course, comes the frenzy of holiday shopping. It’s the time...

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Three Game-Changing Marketing Stats From 4A’s StratFest 2016

October 25, 2016 January 23, 2017Katie CantuArticlesbuyer journey, consumer psychology, mobile, purchase journey, strategy

If you met up with 500 marketing strategists and planners in one room for two days, you’d probably encounter some eye-opening statistics, followed by a hefty dose of “WHY?” We...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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