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Ignite PartnershipIgnite Partnership
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Why Mobile at Retail Matters

October 21, 2016 November 16, 2016Ignite PartnershipPodcastsbuyer journey, customer experience, in-store experience, mobile, omnichannel marketing, purchase journey, strategy

On this episode of the “Technically Human” podcast, we’re talking about why mobile at retail matters. Shoppers aren’t going to give up their smartphones, and savvy retailers and brands know...

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Video Killed the Marketing Star: Should You Make a Video?

May 18, 2016 August 23, 2016Katie CantuArticlesmotion graphics, omnichannel marketing, strategy

With more and more emphasis placed on content marketing as a way to gain increased mindshare and drive sales, it’s critical to have a comprehensive plan that includes channels and...

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Shopping for Knowledge: Five Takeaways From GlobalShop 2016

April 14, 2016 August 23, 2016Tripp BushnellArticleschannel marketing, consumer technology, customer experience, experiential marketing, in-store experience, industrial design, omnichannel marketing, retail design, retail merchandising

Retail marketing for technology companies is one of our core service offerings, so staying on top of the latest trends in display tech and shopper marketing theory is an ongoing...

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Mobile Engagement at Retail: The Four Rules of the “Remind Zone”

March 14, 2016 August 23, 2016Katie CantuArticleschannel marketing, customer experience, in-store experience, omnichannel marketing

This post takes a deeper look at the role of Zone 4 and how it facilitates the shopping journey via mobile engagement to provide a meaningful experience for opt-in shoppers.

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Picking Up the Product: The Four Rules of the Retail “Experience Zone”

March 8, 2016 August 23, 2016Craig MewbourneArticleschannel marketing, customer experience, in-store experience, omnichannel marketing

An omnichannel marketing approach is relevant far beyond advertising. In fact, applying this approach at retail can make a huge difference in “the last five feet.” “Omnichannel” is used in...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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