Why Mobile at Retail Matters
On this episode of the “Technically Human” podcast, we’re talking about why mobile at retail matters. Shoppers aren’t going to give up their smartphones, and savvy retailers and brands know...
Video Killed the Marketing Star: Should You Make a Video?
With more and more emphasis placed on content marketing as a way to gain increased mindshare and drive sales, it’s critical to have a comprehensive plan that includes channels and...
Shopping for Knowledge: Five Takeaways From GlobalShop 2016
Retail marketing for technology companies is one of our core service offerings, so staying on top of the latest trends in display tech and shopper marketing theory is an ongoing...
Mobile Engagement at Retail: The Four Rules of the “Remind Zone”
This post takes a deeper look at the role of Zone 4 and how it facilitates the shopping journey via mobile engagement to provide a meaningful experience for opt-in shoppers.
Picking Up the Product: The Four Rules of the Retail “Experience Zone”
An omnichannel marketing approach is relevant far beyond advertising. In fact, applying this approach at retail can make a huge difference in “the last five feet.” “Omnichannel” is used in...