The wireless evolution
If you find a being in the modern world that doesn’t own a mobile phone, get your camera ready. You probably just found a unicorn, an extraterrestrial or maybe even...
Four rules for mobile engagement at retail
There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...
Get Mobile With Your Holiday Marketing Strategy
The holiday season is here. Let’s be honest, it’s basically been here since Halloween. And with the holiday season, of course, comes the frenzy of holiday shopping. It’s the time...
Three Game-Changing Marketing Stats From 4A’s StratFest 2016
If you met up with 500 marketing strategists and planners in one room for two days, you’d probably encounter some eye-opening statistics, followed by a hefty dose of “WHY?” We...
Why Mobile at Retail Matters
On this episode of the “Technically Human” podcast, we’re talking about why mobile at retail matters. Shoppers aren’t going to give up their smartphones, and savvy retailers and brands know...