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The wireless evolution

July 26, 2017 July 26, 2017Harris RobinowichArticlesconnected home, consumer electronics, mobile

If you find a being in the modern world that doesn’t own a mobile phone, get your camera ready. You probably just found a unicorn, an extraterrestrial or maybe even...

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Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

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Get Mobile With Your Holiday Marketing Strategy

November 15, 2016 November 11, 2016Mike CovertArticlescustomer experience, in-store experience, mobile, purchase journey, strategy

The holiday season is here. Let’s be honest, it’s basically been here since Halloween. And with the holiday season, of course, comes the frenzy of holiday shopping. It’s the time...

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Three Game-Changing Marketing Stats From 4A’s StratFest 2016

October 25, 2016 January 23, 2017Katie CantuArticlesbuyer journey, consumer psychology, mobile, purchase journey, strategy

If you met up with 500 marketing strategists and planners in one room for two days, you’d probably encounter some eye-opening statistics, followed by a hefty dose of “WHY?” We...

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Why Mobile at Retail Matters

October 21, 2016 November 16, 2016Ignite PartnershipPodcastsbuyer journey, customer experience, in-store experience, mobile, omnichannel marketing, purchase journey, strategy

On this episode of the “Technically Human” podcast, we’re talking about why mobile at retail matters. Shoppers aren’t going to give up their smartphones, and savvy retailers and brands know...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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