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4 ways your retail strategy can include virtual reality

August 2, 2017Anuja PothireddyArticlesconsumer technology, customer experience, industry trends, strategy, virtual reality

Virtual reality (VR) is catching on like wildfire. From a content delivery standpoint, it represents the new frontier for the most engaging brands and innovative creatives. But where do opportunities...

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Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

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Beyond tap-to-pay: Apple opens up NFC

June 22, 2017Katie CantuArticlesconsumer technology, customer experience, industry trends, Internet of Things

“Just for a minute, let’s all do the bump.” —MC Hammer “Can’t Touch This” Was this MC Hammer classic the inspiration for near-field communications (NFC)? Probably not. But little did...

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The power of UX: Design with the customer in mind

April 28, 2017Justin YoungArticlesbuyer journey, customer experience, design, interactive design, purchase journey

How much value would you place on good user experience and design? How about $60 million? Would you believe that’s the amount good user experience and design added to Barack...

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Big Agency Versus Small Agency: What’s the Difference?

February 22, 2017 February 22, 2017Rob BomanArticlesagency partnerships, customer experience

Coke versus Pepsi. Mac versus PC. Yankees versus Red Sox. Harry Potter versus Lord Voldemort. There are opposing forces at work at just about every juncture of life, real or...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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