consumer psychology Archives - Ignite Partnership

Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

10 tech-inspired reads to dive into this summer

May 12, 2017Ignite PartnershipArticlesconsumer psychology

Beach. Campgrounds. Resort. Pool. Backyard. Comfy couch. Catching those relaxing moments and setting aside some quality me time can happen anytime, anywhere during the summer season. If you are anything...

Behavioral Science & Data: Keys to Consumer Understanding

February 3, 2017 February 23, 2017Ignite PartnershipPodcastsconsumer psychology, customer experience, experiential marketing, in-store experience, industry trends, virtual reality

Diving deep into how your audience behaves and understanding the science behind people’s motivations can play a key role in how you get the masses to notice, interact, and, ultimately,...

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Back Too the Future – Limited Too Turns Tech at CES

January 11, 2017Katie CantuArticlesconsumer electronics, consumer psychology, consumer technology, industry trends

I just got back from the future—I mean CES, where I saw gorgeous QLED screens and robots straight out of a sci-fi movie. While I was there, I ran into...

B2B Can Have a Black Friday, Too: Here’s How

November 21, 2016 November 17, 2016Katie CantuArticlesB2B marketing, channel marketing, consumer psychology, purchase journey, strategy

Black Friday. This all-out, one-day shopping blitz has evolved over the years into a weeks-long bonanza of bargains. Epic build up. Epic crowds both online and in-store. Epic deals on...