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B2B Can Have a Black Friday, Too: Here’s How

November 21, 2016 November 17, 2016Katie CantuArticlesB2B marketing, channel marketing, consumer psychology, purchase journey, strategy

Black Friday. This all-out, one-day shopping blitz has evolved over the years into a weeks-long bonanza of bargains. Epic build up. Epic crowds both online and in-store. Epic deals on...

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The Emotional and Functional Roles of Retail Merchandising Tactics

August 3, 2016 August 23, 2016Mike CovertArticlesbuyer journey, channel marketing, consumer psychology, customer experience, in-store experience, retail design, retail merchandising, strategy

A physical retail location is a highly influential touchpoint for any brand, and the merchandising decisions you make can be more effective on multiple levels when you consider that every...

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Three Steps to Framing Tech Products in a Simple Way

July 14, 2016 August 23, 2016Mike CovertArticlesbuyer journey, channel marketing, consumer psychology, customer experience, strategy

Our lives are becoming much simpler thanks to sophisticated technology. Complex, multi-step processes are now push-button; yet communicating that simplicity is often a tall order for tech manufacturers...

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Screens That Scream: How to Bring Tech Products to Life at Retail

June 22, 2016 October 7, 2016Katie CantuArticlesbuyer journey, channel marketing, customer experience, experiential marketing, strategy

Your tech product looks great on display, but that alone won’t sell it. Our infographic has 4 tips for engaging consumers in the retail “Experience Zone.

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A Visual Guide to Retail Zones

May 6, 2016 August 23, 2016Craig MewbourneArticleschannel marketing, consumer electronics, consumer technology, customer experience, in-store experience, retail design, retail merchandising, strategy

We’ve been talking a lot lately about the five zones of influence at retail: what they are and why they are critical to engaging consumers in the brick-and-mortar retail space....

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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