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Ignite PartnershipIgnite Partnership
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Blending physical and digital to enhance brick-and-mortar retail

July 1, 2017Mike CovertArticlesconsumer technology, experiential marketing, in-store experience, industry trends, retail design, retail merchandising, strategy

We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...

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Ready, Set, Amazon Go – An Evolved Retail Experience

January 17, 2017Mike CovertArticlescustomer experience, in-store experience, industry trends, Internet of Things, retail design

Imagine walking into a store, grabbing what you need, and just walking out. And no, store security won’t tackle you on the way out the door. We’re talking about an...

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Get Mobile With Your Holiday Marketing Strategy

November 15, 2016 November 11, 2016Mike CovertArticlescustomer experience, in-store experience, mobile, purchase journey, strategy

The holiday season is here. Let’s be honest, it’s basically been here since Halloween. And with the holiday season, of course, comes the frenzy of holiday shopping. It’s the time...

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From Taboo to Trust: Sweetening the Client-Agency Relationship

October 31, 2016Mike CovertArticlesagency partnerships

Over almost two decades of working with scores of clients and agencies, I’ve witnessed many relationships. As you’d guess, some get sweeter while others sour—and it shouldn’t be any surprise...

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Empowering Every Touchpoint: Banner Ads

September 23, 2016Mike CovertArticlesbuyer journey, strategy

Digital advertising and content vehicles have come a long way. With tech like VR and augmented reality on the horizon, you can gain exposure for your brand in fresh and...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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