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Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

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Beyond tap-to-pay: Apple opens up NFC

June 22, 2017Katie CantuArticlesconsumer technology, customer experience, industry trends, Internet of Things

“Just for a minute, let’s all do the bump.” —MC Hammer “Can’t Touch This” Was this MC Hammer classic the inspiration for near-field communications (NFC)? Probably not. But little did...

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3 Tech Trends Worth Watching in 2017

January 23, 2017Katie CantuArticlesconsumer technology, industry trends, Internet of Things

Every new year the tech world starts out with great hope and promise. Big ideas and trends promise to blaze a new trail with breakthrough tech than can change the...

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Back Too the Future – Limited Too Turns Tech at CES

January 11, 2017Katie CantuArticlesconsumer electronics, consumer psychology, consumer technology, industry trends

I just got back from the future—I mean CES, where I saw gorgeous QLED screens and robots straight out of a sci-fi movie. While I was there, I ran into...

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AI Knows All About You

November 29, 2016 November 13, 2016Katie CantuArticlesdata

Are you ready for a world that knows what you want the instant you want it? Maybe even before you know it? We hope so, because it’s already here and...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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