Transcript

[background music]

Katie Cantu: Hi there. I'm Katie Cantu, strategist at Ignite Partnership.

Mike Covert: And I'm Mike Covert, president and co‑founder.

Katie: Today we are going to talk about some of the resources that we use to find creative inspiration.

Mike: It was tough to cull down this list, but we want to keep this short. We're going to talk to you about the world of podcasts, the world of blogs and websites, and even newsletters, because they still happen.

Katie: Let's start with podcasts. The first one is going to sound familiar to you because these guys wrote a book several years ago, which turned into a documentary. These are the super smart dudes from Freakonomics.

They have a radio show called Freakonomics Radio. Dives pretty deep into some consumer insights. Really a lot more behavioral economics than it is financially driven, so I really encourage you to check that one out.

Mike: Tim Ferriss. He's the author of The 4‑Hour Workweek. You've probably heard of him. He also has the number one podcast on iTunes right now, called The Tim Ferris Show. He interviews world-class performers across echelon. You can find your marketing celebrities there, like Gladwell and Godin. You can get a lot of insights there.

Katie: Then the last one on our list—this one is even more unconventional probably. These guys are hilarious though. The podcast is called Reply All. They talk a lot about the Internet, all things technology, also just some really good journalism. One of my favorite episodes is called "Zardulu." It will definitely make you see New York differently…and the pizza rat.

Mike: That sounds really ominous. Let's move into blogs and websites before we get drawn into pizza rats.

Katie: One of my long time go‑tos has been Maria Popova's Brain Pickings. She dives into a lot of writers, artists, a lot of really famous creatives.

Mike: I ran into her on the Tim Ferriss show. He's a big fan.

Let's talk about something a little closer to home on marketing, but not one of those usual places. One of our creative directors talked to me about Psychotactics™. You'll love this because they do a good job of breaking down different branding and marketing tactics and identifying those psychological inputs and behaviors that triggers those to work.

Katie: One of the more recent ones that I've discovered within the last year is called Nautilus. They talk a lot about how culture influences people, how environment shapes the way that we think, and the things that we do as a society. Really big picture, really philosophical, but I find it a refreshing place to check out.

Mike: Cool. Let's talk about newsletters. Can I go first?

Katie: Yes.

Mike: Cool. You’ve got to go check out NextDraft. It's by Dave Pell. He's been doing it forever. He claims he goes to 75 websites every day and curates only ten categories of things you absolutely must know. It's anything from world events down to the bottom of the news, which is just weird stuff.

Katie: One that I reference frequently and subscribe to and comes to my inbox every day is called Cassandra Daily. They pick a theme every single day, something that's trending or making waves culturally. Then they pull multiple examples from brands and the way that different generations are responding to it.

This is a great place to get some ideas or leverage some momentum of something that's happening culturally for your brand, whether it be a promotion or a campaign.

The final one that we have to talk about today—you and I both subscribe to, I believe—is the Consumer Technology Association's SmartBrief. It's called the CTA SmartBrief. Really good insights.

We live and breathe technology brands and the technology world, so this is a great one if you're trying to keep a pulse on different brands in the industry, what's happening at retail, what new products are launching. They really do a nice job curating what's going on in the tech space, I think.

Mike: Thanks for joining us. I hope you have a few resources you can check out. Reach out to us if you can. Twitter?

Katie: Yeah.

Mike: Blog?

Katie: Feel free to share some of the places that you turn to for inspiration. There can never be enough in our opinion, so shoot us a tweet @IgniteIdeasNow. We'll also have all of these hyperlinked and listed in the blog so that you can bookmark them, share them out with your friends and colleagues.

Mike: Stay inspired.

Katie: See you next time.

Sources:

Freakonomics Radio

The Tim Ferris Show

Reply All

Brain Pickings

Psychotactics™

Nautilus

NextDraft

Cassandra Daily

CTA SmartBrief

Stay Inspired: Our Go-To Picks for Creative Inspiration

As marketers and creatives, it’s our job to stay on top of news and cultural trends. In our latest vlog, we’re sharing the podcasts, newsletters and websites we rely on for informative, inspiring content. Did we miss a hidden gem of a podcast or blog? Tweet us @IgniteIdeasNow and let us know! We’re always on the lookout for new resources.

Transcript

[background music]

Katie Cantu: Hi there. I'm Katie Cantu, strategist at Ignite Partnership.

Mike Covert: And I'm Mike Covert, president and co‑founder.

Katie: Today we are going to talk about some of the resources that we use to find creative inspiration.

Mike: It was tough to cull down this list, but we want to keep this short. We're going to talk to you about the world of podcasts, the world of blogs and websites, and even newsletters, because they still happen.

Katie: Let's start with podcasts. The first one is going to sound familiar to you because these guys wrote a book several years ago, which turned into a documentary. These are the super smart dudes from Freakonomics.

They have a radio show called Freakonomics Radio. Dives pretty deep into some consumer insights. Really a lot more behavioral economics than it is financially driven, so I really encourage you to check that one out.

Mike: Tim Ferriss. He's the author of The 4‑Hour Workweek. You've probably heard of him. He also has the number one podcast on iTunes right now, called The Tim Ferris Show. He interviews world-class performers across echelon. You can find your marketing celebrities there, like Gladwell and Godin. You can get a lot of insights there.

Katie: Then the last one on our list—this one is even more unconventional probably. These guys are hilarious though. The podcast is called Reply All. They talk a lot about the Internet, all things technology, also just some really good journalism. One of my favorite episodes is called "Zardulu." It will definitely make you see New York differently…and the pizza rat.

Mike: That sounds really ominous. Let's move into blogs and websites before we get drawn into pizza rats.

Katie: One of my long time go‑tos has been Maria Popova's Brain Pickings. She dives into a lot of writers, artists, a lot of really famous creatives.

Mike: I ran into her on the Tim Ferriss show. He's a big fan.

Let's talk about something a little closer to home on marketing, but not one of those usual places. One of our creative directors talked to me about Psychotactics™. You'll love this because they do a good job of breaking down different branding and marketing tactics and identifying those psychological inputs and behaviors that triggers those to work.

Katie: One of the more recent ones that I've discovered within the last year is called Nautilus. They talk a lot about how culture influences people, how environment shapes the way that we think, and the things that we do as a society. Really big picture, really philosophical, but I find it a refreshing place to check out.

Mike: Cool. Let's talk about newsletters. Can I go first?

Katie: Yes.

Mike: Cool. You’ve got to go check out NextDraft. It's by Dave Pell. He's been doing it forever. He claims he goes to 75 websites every day and curates only ten categories of things you absolutely must know. It's anything from world events down to the bottom of the news, which is just weird stuff.

Katie: One that I reference frequently and subscribe to and comes to my inbox every day is called Cassandra Daily. They pick a theme every single day, something that's trending or making waves culturally. Then they pull multiple examples from brands and the way that different generations are responding to it.

This is a great place to get some ideas or leverage some momentum of something that's happening culturally for your brand, whether it be a promotion or a campaign.

The final one that we have to talk about today—you and I both subscribe to, I believe—is the Consumer Technology Association's SmartBrief. It's called the CTA SmartBrief. Really good insights.

We live and breathe technology brands and the technology world, so this is a great one if you're trying to keep a pulse on different brands in the industry, what's happening at retail, what new products are launching. They really do a nice job curating what's going on in the tech space, I think.

Mike: Thanks for joining us. I hope you have a few resources you can check out. Reach out to us if you can. Twitter?

Katie: Yeah.

Mike: Blog?

Katie: Feel free to share some of the places that you turn to for inspiration. There can never be enough in our opinion, so shoot us a tweet @IgniteIdeasNow. We'll also have all of these hyperlinked and listed in the blog so that you can bookmark them, share them out with your friends and colleagues.

Mike: Stay inspired.

Katie: See you next time.

Sources:

Freakonomics Radio

The Tim Ferris Show

Reply All

Brain Pickings

Psychotactics™

Nautilus

NextDraft

Cassandra Daily

CTA SmartBrief