A Visual Guide to Retail Zones

We’ve been talking a lot lately about the five zones of influence at retail: what they are and why they are critical to engaging consumers in the brick-and-mortar retail space. (Missed a post? Be sure to check out our previous posts on best practices for Zone 3 and Zone 4, along with our podcast about Zone 4.)

If you need help remembering the five zones, just think A.L.E.R.T.: Attract, Learn, Experience, Remind and Talk.

To make it even easier, we’ve created a cheat-sheet infographic with tips and insights into what motivates consumers in each zone and encourages them along the buyer journey, from noticing your product to putting it in their shopping carts.

Creating concepts that attract shoppers in each zone is our bread and butter. Does your brand need a boost in the five retail zones? We’d love to chat with you!

Download Ignite Partnership’s Visual Guide to Retail Zones infographic by clicking the image below:

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