STANDING OUT AT RETAIL
Retailers’ efforts to raise awareness in the mobile accessory category were scattered at best. After conducting a strategic audit and stakeholder interviews, Ignite learned that no brands were clearly separating themselves from the competition.
SIMPLIFY THE EXPERIENCE
With new category-first messaging, a shortened path to purchase, and innate understanding of shopper behavior, Ignite took aim at these goals to help Zagg gain more mindshare and become a leader in the mobile accessory segment.
Ignite moved ahead with these goals in mind with the aim of helping Zagg stand out in the crowded mobile accessory landscape:
Simplify the customer shopping experience
Position Zagg as a category leader
Encourage product interaction whenever possible
TAKE THE CATEGORY LEAD
Leveraging shopper insights to take the retail experience a step further, Ignite created tailored versions of POP that aligned with the specific business goals of many different retailers.
BECOMING THE BEST
These custom POP options showed retailers that Zagg understood their particular challenges and was serious about emerging as a leader in the mobile accessory category.
THE BIG REVEAL
Ignite brought their goals to life by creating a suite of new merchandising for CES, which showcased Zagg’s shift in focus to benefit-oriented language and put product in shoppers’ hands.
Ignite can help to humanize your customer’s experience, simplify how it’s delivered, and empower every touch point to make contextual sense. Fill this out to learn how.