When a global competitor unleashed a full advertising assault for their flagship TV entering the holiday shopping season, Samsung chose to defend its well-earned territory and remind TV watchers why the best option was a proven one.
FAST, FLAWLESS AND EFFECTIVE
Agile response is paramount in tech. Within five business days, Ignite scaled to organize and deploy an integrated campaign in traditional and digital channels by Black Friday. We took the reins on the media buy, working directly with 15 publications and creating more than 35 distinct executions, both static and animated. Ignite provided custom creative assets, prioritized the delivery schedule, maintained our industry-best quality assurance process, and adjusted internal workflow to make sure that the work shined as bright as each and every SUHD TV.
“…you literally have to see it to believe it…”
MATCH THE MESSAGE WITH MEDIA
Rather than the typical churn-and-burn response to a hot request, we examined the media buy and proposed a strategic matrix for messaging by publication to resonate with every audience in context of the piece. The proof points abounded. We simply provided a rational reason for why and where each one mattered.
Ignite can help to humanize your customer’s experience, simplify how it’s delivered, and empower every touch point to make contextual sense. Fill this out to learn how.