THAN A TECH TALE
Qualcomm’s groundbreaking wireless technology could change how, where, and when people use their mobile devices. Qualcomm knew they were pioneering LTE proliferation, but didn’t quite know how to take credit for it.
Qualcomm counted on Ignite to help them move away from their conventional sell-in approach and create something that truly conveyed the impact their new LTE Broadcast technology platform would have.
GIVE THE AUDIENCE
A STORY TO REMEMBER
Ignite’s creative process always starts with the human element.
Since humans focus on critical bits of information and since Ignite knew the goal was for Qualcomm to secure follow-up appointments, the new story had to be built to captivate, not just educate.
Humans have natural attention spans
that peak at starts and finishes.
Humans also make quick
judgments about value.
Yet most presentations aren’t sequenced
to take advantage of these tendencies.
MORE TALE. LESS TECH.
Qualcomm’s initial presentation explained how the technology worked, but didn’t clearly highlight its benefits and create a sense of urgency that would lead to those follow-up appointments.
Instead of focusing on the how, Ignite re-framed the story and focused on why.
By crafting a narrative around key tenets—revenue growth and better connectivity management—Ignite’s revamped approach allowed the target audiences’ imaginations to take the reins.
Ignite can help to humanize your customer’s experience, simplify how it’s delivered, and empower every touch point to make contextual sense. Fill this out to learn how.