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4 ways your retail strategy can include virtual reality

August 2, 2017Anuja PothireddyArticlesconsumer technology, customer experience, industry trends, strategy, virtual reality

Virtual reality (VR) is catching on like wildfire. From a content delivery standpoint, it represents the new frontier for the most engaging brands and innovative creatives. But where do opportunities...

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The wireless evolution

July 26, 2017 July 26, 2017Harris RobinowichArticlesconnected home, consumer electronics, mobile

If you find a being in the modern world that doesn’t own a mobile phone, get your camera ready. You probably just found a unicorn, an extraterrestrial or maybe even...

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Four rules for mobile engagement at retail

July 18, 2017 July 17, 2017Katie CantuArticlesbuyer journey, consumer psychology, customer experience, in-store experience, mobile, purchase journey, retail design, strategy

There are five zones of the consumer’s retail journey that we’ve identified. You can read more about all of the zones here. Out of those zones, we think Zone 4—the...

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Blending physical and digital to enhance brick-and-mortar retail

July 1, 2017Mike CovertArticlesconsumer technology, experiential marketing, in-store experience, industry trends, retail design, retail merchandising, strategy

We’ve all seen the stories. Stores are closing. Is it because retailers have too many locations? Has e-commerce taken away foot traffic? Is it a societal shift in how much...

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Beyond tap-to-pay: Apple opens up NFC

June 22, 2017Katie CantuArticlesconsumer technology, customer experience, industry trends, Internet of Things

“Just for a minute, let’s all do the bump.” —MC Hammer “Can’t Touch This” Was this MC Hammer classic the inspiration for near-field communications (NFC)? Probably not. But little did...

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ABOUT IGNITE

Ignite Partnership is the creative consultancy designed to help innovative brands thrive in a post-advertising world. With fresh thinking, strategic insights, and creative vision, we work to shorten the line between product introduction and mass acceptance by delivering ideas and content that are relevant, useful, and interesting.

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