5 ZONES OF RETAIL

We’ve found the buyer’s journey
comprises five zones of influence that
shape the retail experience.

GUIDING THE
CONSUMER JOURNEY

Leverage destination and wayfinding signage
to get attention

Develop POP with product narrative to
educate and differentiate

Use the digital capabilities of
devices to sell products

Create personalized in-store
mobile engagement

Give sales associates incentives to create more
personalized experiences

ZONES IN ACTION

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ATTRACT

Zone 1

Destination and wayfinding signage grab
shoppers’ attention when they enter the store and
help drive consideration for your category or brand.

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LEARN

Zone 2

POP delivers benefits in a clear, concise way to differentiate the brand, educate shoppers, and encourage them to take a closer look at your product or brand.

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EXPERIENCE

Zone 3

Product demos, on-device videos, and other
digital tactics put your product in the great position
to sell its own benefits.

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ENGAGE

Zone 4

Short code campaigns, beacons, and other interactive sales
incentives enhance product experiences via shoppers’
own devices and create trackable, two-way dialogues.

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TALK

Zone 5

Retail sales incentive programs and product guides
help encourage associates to educate shoppers
and drive purchase intent.

WANT MORE INFO?

See how the 5 zones of retail can work for you.

Call Us

(855) 334-5250

LEARN MORE

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MICROSOFT

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IGNITE RETAIL VIDEO

See our process
Learn more.