5 ZONES OF RETAIL
We’ve found the buyer’s journey
comprises five zones of influence that
shape the retail experience.
Leverage destination and wayfinding signage
to get attention
Develop POP with product narrative to
educate and differentiate
Use the digital capabilities of
devices to sell products
Create personalized in-store
Give sales associates incentives to create more
ZONES IN ACTION
Destination and wayfinding signage grab
shoppers’ attention when they enter the store and
help drive consideration for your category or brand.
POP delivers benefits in a clear, concise way to differentiate the brand, educate shoppers, and encourage them to take a closer look at your product or brand.
Product demos, on-device videos, and other
digital tactics put your product in the great position
to sell its own benefits.
Short code campaigns, beacons, and other interactive sales
incentives enhance product experiences via shoppers’
own devices and create trackable, two-way dialogues.
Retail sales incentive programs and product guides
help encourage associates to educate shoppers
and drive purchase intent.